Word of mouth is everything. Once you have a strong buzz about your product you can build off that. Never compromise your quality or artistic talents and stay true to yourself. Specialize in one thing and know it like gospel. Branch out and try new things in order to learn how to do the one thing you specialize in even better. Be kind and honest In Your dealings and know your customers.
Be innovative and tell your customers who you are and where you came from. I have a full time career and make a very decent living however with that said my hobby in leather working has turned into a beautiful part time business that almost equals my full time career. If I retired today and put even more time into it I would probably surpass my full time career. It becomes difficult at times with all the managing orders and shipments, finding new material and coming up with new ideas. Maintaining a presence on social media and posting pictures. The turnaround times become longer and longer. This hurts and helps at the same time. Hurts because as stated above the walmart generation has killed the craftsman or artist. Very few people appreciate bespoke work. It helps because those who know and do respect the craft understand how good you must be if your wait times are lengthy.