hi from California . hey, we have one out here too . Lady found it at a garage sale & is having it sell on ebay (9-30-12) . It just says FINCH on the latigo carrier & it tii has el cheapo conchos, but those can always be replaced and may have been if strings were refreshed on the saddle. This one has a tool kit on the "on" side which also reads Finch. Maker names are not all that important to be a great quality saddle. I have seen some pretty junk saddles from some well known companies like Circle Y & Billy Cook. If a saddle has great leather, good hardware & fits your horse & you then consider it a good saddle. We think this Finch saddle is pretty well made and love the scoopy seat . I did not view your pictures, but the Finch mark on this one we have is block lettering very simple & clear 5/16" tall