good morning, thanks for the reply. I used the same stuff i used on my nappa leather car seats, its called leatherique rejuvinator oil. after a few treatments, the feel improved but it is no where close to its original soft yet smooth and glossy feel.like you said, I would like to have the original coloring and feel restored as best as possible. it is actually crocodile not alligator. the link below is the closest style that still exists. mine is a little different but is (was) black.
http://www.coach.com/online/handbags/Product-exotic_slim_card_case-10551-10051-74265-en?cs=blk