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I know I'm way behind on this because I'm stubborn and have been opposed to social media since the days of MySpace. I do use YouTube as a learning source (how I learned this craft) and some entertainment of course. The local market is a little stale right now and highly dependent on tourists. Tourist season is pretty much wrapped up and all the snow birds are flocking south for the winter (FL, AZ, TX). I've come to realize that I am missing out on free advertising to 2 (IG) to 2.5 (YT) billion people. I really have no clue what to do or how to present my work on platforms such as Instagram. Ican make short videos on the process like I see everyone else doing, but what would stand out? Does anyone have any tips, tricks or techniques to build an IG page that would attract more business? What kind of posts or reels work best for leathercraft? And the algorithm? My IG page @doublekcustomleather I've been signed up to LinkedIn forever it seems, and have grown a decent sized network. So I decided to start writing weekly posts with images to hopefully promote my brand. I can't seem to keep them short and engaging. Although I did get more interest from my second post. These two, and maybe YouTube are all I would consider using. My problem is I really don't know how to engage these platforms, or how to utilize the algorithm for selling custom leather products. There are plenty of YouTube videos on business, selling and building a following on IG, but it's all premade products. I am a made to order business and don't have an inventory of products. I'm just hoping some of y'all might have some advise to share See.... I'm long winded.