larryO Posted November 30, 2007 Report Posted November 30, 2007 Hey Mike, One consideration you may have when choosing whether to pursue a business name versus using your own would be your ability to protect it. Trademarking, whilst important in the long run, is a big headache and expense in the beginning of your business. If you start operating without a trademark, I would suggest speaking with a local IP lawyer to at least advise you on what types of protection you can put in place should someone choose to start using the name when it gets popular - forcing you to contest it. Good luck with your new venture! kindest, larryO Quote larryO
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