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Posted (edited)

It depends what your selling, which in turn will create the most response from FB campaigns. IF your selling wallets then a large portion are potential customers. If you sell saddles then less of the people there are potential customers since many people may not even live in a place where they can have access to a horse.

Best way now is through google adsense where the advertisements go directly to people that are potential customers. If you ever seen an ad on youtube its specifically targeted to you. One second you searching for jobs and on youtube a specific ad comes up before a video for jobs.com. Same goes for your company that will come up in specific websites for example "horse forums.com" then your ad pops up for saddles. It takes time and money to get this type of ads to be done professionally and properly. Facebook fortunately is easy and mostly everyone is on it.

Edited by DavidL

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