I’ve been working in SEO for a while, and here’s how I use AI to boost website rankings:
Find Better Keywords Faster - AI tools can help you come up with keyword ideas, group them into topics, and even figure out the intent behind searches. I still double-check everything with tools like Google Keyword Planner or Ahrefs, but AI speeds up the brainstorming part a lot.
Make Content More Search-Friendly - AI can scan top-ranking pages for your target keyword and suggest ways to improve your own—like adding missing topics, improving headings, or writing stronger meta descriptions
Help With Content Creation - I don’t let AI write articles for me start to finish, but it’s great for:
Drafting outlines
Suggesting catchy headlines
Writing meta tags
Coming up with FAQs for better snippet chances
I always edit for accuracy and make sure it matches my brand’s voice.
Fix Technical Issues - Some AI-powered SEO tools can point out slow-loading pages, broken links, or missing schema markup, and even guide you on how to fix them.
Spy on the Competition (Legally) - AI can quickly pull together data on what keywords your competitors rank for, what content is performing well for them, and where they’re getting backlinks.
Refresh Old Content - AI can help review older posts, find outdated info, and suggest updates. You can also repurpose content into social media posts, infographics, or short videos to reach a wider audience.
AI is like having a super-fast assistant. It won’t replace a good SEO strategy, but it can save you time so you can focus on creating better content and building authority.