Websites are essential. I'm not a fan of etsy however. I see you have an etsy site in your profile link so I mean no disrespect, but for me, etsy is too 'crafty' and it commoditizes your skills and product and its all too easy for the shopper to compare you with others on the site. Custom products should never sell on price. I'm not even saying it can't work for you or others here. But for me, what you make is original and customers want to buy it for that very reason. I would build a site to sell yourself, your integrity, and your products in that order. If you put up lots of content, get links, and work hard you should get prospects coming into the site. I agree too with the advice that shopping carts are not a priority. Converting traffic to phone calls and simple paypal checkouts is where to start.
Here's a couple links I found doing quick searches, I don't know who any of these vendors are. But my point is this:
This is a story I can believe in, recommend, repeat buy, and do business with:
http://www.leathersm...ds-supplier.htm
this is not because the product is marketed as just that - a product. If I want a product, I'll go to Sears. That leatheworker is probably here on the board so I'm not trying to bash anyone. My point is not about quality but about marketing and how I think custom products should be presented.
http://www.etsy.com/...cat1_gallery_10
One thing I do like about etsy is using it to leverage their traffic and shift it elsehwere, like this smart marketer here:
http://www.etsy.com/...esCustomLeather
See the facebook and twitter links. That's smart move where you can leverage a community.
- my 2 cents. Jeff
Jeff