Lasers are expensive, yes, but you are able to create so much more than handmade tooling/cutting allows. I agree, that yes lasering does take a bit of the "warmth" that handmade items carry, but the time difference is amazing. And we all know that time is money.
The laser also allows us to cut leather and other materials the same throughout a production run, much the same as a die would with a press.
Upkeep is not as bad as you would think - I would say it's similar to a car in that if you do routine maintenance, you're less likely to get a bombshell dropped on your doorstep on a Monday morning, ya know?