I think, you should consider this opportunity as an investment then. This store will be a good outlet for your products and name recognition in the long run. I would suggest you to create a brand name for your belts, easy to remember and with a specific idea, focus what makes your belts special, what makes them different or better than the competition, Also, very important have a website where you become known, as well as your belts. That way everything with your name on it will serve you as advertisement. All these element together will create a synergy that will help you in the long run. I hope it helps. Good luck with that!