Thanks for the advice, all.
Tom G, I'm not too far from Augusta and there's a Harbor freight there. The new punch was really dull, basically no edge. I think sharpening (along with the correct hammer/more solid base) it will solve my problem.
I'm using the great guitar strap pattern posted at leatherworker.net, thanks for that! I'm helping my son with an art project. I'm cutting the guitar straps and he's doing the art.
I really appreciate the site, it's a great resource and I've used quite a few of the sponsors (Tippmann, Springfield, Texas Custom Dies). I have been very happy with their service.
John