Walmart and other places like them cater to a much different clientele than most of us grew up around. The younger generation of working people follow fads that change rapidly. If you look at the boarded up storefronts in small communities that used to sell products that workers took pride in making, and realize that they could not compete with the Walmart stores that moved into the area, you begin to realize that everything has changed from the buyers perspective. When I'm asked why my items are priced so high, and I explain that the material and workmanship is far superior to the bargain store version and that it will last for many years, I get a funny look with a response like,...."Who cares, I like new things all the time." or, "I can buy five new saddles for the price of one of yours.".......There it is.