More practical marketing KNOLs

[UKRay]

I while back I wrote a brief document about marketing that Johanna pinned to this section. I'm honoured that she did so. Unfortunately, IMHO, I left a lot of questions unanswered and so I decided to work on some of the other issues we face whilst trying to sell our products.

The upshot was that I wrote a few more Knols for my own benefit as a way of reminding myself of the advice I have been given and the mistakes I have made.

Part II- Shelters or Booths

Part III - Displaying Leather Goods

Part IV - Paperwork and Signage

A lot of the questions that get asked here in the marketing section seem to revolve around a few important points. High on the list is how to present goods for sale and how to get more sales. The answers given are almost always the same so I tried to condense what I know from experience and what I have learned here into Knols that can be found at the following URL:

http://knol.google.com/k/ray-hatley/market...ing-and-selling

Having shown one or two people, I was asked to share them here but I would like to say very clearly that I am not claiming to know anything at all - especially not all the answers! I just hope that these documents might be useful to a few folk and offer them as a starting point for informed discussion and thought. Nothing more.

If you have a minute, please take a look and tell me where I went wrong!

Ray

Edited February 1, 2009 by UKRay

[Greybeard]

Thanks Ray, I'll put these to good use!

[HorsehairBraider]

These are terrific - excellent advice! I don't think you've gone wrong anywhere.

And as a side note, it is interesting how similar things are in the UK and the US. I would have thought they would have been different, and I would have been wrong. Again.

[Tina]

Thanks for sharing this Ray, very useful :-)