Cooperative Advertising

[EmbossingDieCompany]

If you spend alot of money with one manufacturer, you should ask them if they have a cooperative advertising program.

I have one supplier that gives me 5% of my total annual purchases towards print advertising......it's only a few hundred dollars a year, but it's better than a sharp stick in the eye.

There are alot of manufacturers that offer a co-op advertising program and they will generally give you 3-6% of your total purchases to be used toward print, TV, radio and even pay per click advertising. Some will match dollar for dollar what you spend.

So if you are spending, let's say $5,000 (6% = $300), with any one supplier.........contact them and ask if they have a co-op advertising program.