Projecting Brand Image And Adding New Product Lines?

[DavidL]

Id like to hear your thoughts on projecting brand image, more so on what to absolutely not do. Also on ways to better connect with the customer and make every single customer understand what the company stands for.

Ex. Company manifesto - to provide unique, sleek, classic handmade goods to the local and global community. Made of the best quality supplies and

craftsmanship with an emphasis on quality.

Marketing - whatever medium it is whether magazine, online, forums, blogs, or social media, video promos.

Physical product

Product packaging - presentation, packing...

customer service

1.How to keep everything inline of the brand image and in the eyes of the customer. What are the areas in that are most important in projecting your brand manifesto?How to get your brand to fall into everyones radar and gain social acceptance?

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New product Lines. (not really too sure what I'm asking, I mostly want to know any do's and Don'ts of adding new product lines that are entering new markets.

Current products are wallets, bags, belts and basic leather accessories. New products are basic Made in Canada T shirts, hoodies and clothing or another example is like shoes, or furniture accessories. When should you just create a sister brand and sell under a different name for shoes or whatever?

2.Best way to gauge the acceptance of a new product line that is still inline of the company, but is entering a new market? Besides surveys or seed launches.

3.How to add new product line and not have it "upset" (for lack of a better word) the rest of the products and confuse the brand image.

[stelmackr]

Could these be helpful?

http://www.emeraldinsight.com/doi/abs/10.1108/13522759910251918
http://www.sciencedirect.com/science/article/pii/S0148296314002173

Bob Stelmack

[DavidL]

thanks bob.

I added them to my bookmarks.