Marketing Custom Order High End Wallets

[Aidanforsyth0]

Any suggestions? I'm planning to make more made to order, higher end wallets and would like any advice on how to reach my customers and fulfill their needs.

My plan is this :

Engage using Instagram and Facebook more, actively post everyday

Start putting out content on reddit and post a step by step process post with pictures of how I craft a wallet to generate some buzz (and cause it'll be fun of course)

Email marketing, direct mail, flyers, even google adwords is all in the past folks... I'm looking for newer ways to attract clients at a higher price point for custom european style wallets ( not what's on my site ) . Thanks in advance for any advice and insight you provide.

- Aidan

[DavidL]

email marketing and adwords works very well. Email notifications are great for getting updates on stores that you are subscribed to and often lead to a purchase. I wouldnt count them out (Out of site out of mind)

So whether that is word of mouth, getting a luxury store to sell your goods ect, expose your brand to your target customer as often and constantly as you can.

Constantly put your brand out there through every way you can (stick fly paper everwhere), create a consistent product and always be vocal about the values of the company.

People naturally gravitate towards values tied into brands. If you are making items that are stunning people will catch on as long as you have a channel where they can see it

This is my opinion only YMMV.

[jimmisavage]

If you're looking for somewhere to sell your wallets then take a look at my thread - Not sure how I would be able to work in custom orders but if you have some generic wallets you can then send your marketing material for the custom wallets with any orders you get. *This is UK only so sorry if it doesn't work out for you.