With what has already been said #3. With FHL, but find a cleaner font for the FHL initials, it's too broken up and looks sloppy. I also like the first axe head. But to much red lettering. The third axe head has to much back ground in the axe head. Instead on using the same for over again, for the .com portion use a simple arial or similar font. Or, I'd use the axe head for small graphics areas with just the name in it. A more pronounce or over exaggerate axe head would be more memorable. The blue back ground kills them all together in my opinion.
More often than not a solid logo, is simple. Think about a billboard as you pass it going down the interstate. Did you have enough time to read it and get the point across? I'd probably loose the tooling designs in them as well, or limit it to one pattern with the leatherish back ground.
On a design stand point, be mindfull of your resolution. Alot if not just about everybody makes their graphics for the net. When it comes time to, say, print a t shirt you could have yourself back into a corner, bands are the absolute worse when it comes to this. Always create a "master file". Large resolution, 300dpi and a good inch measurement (say over 10 inches at minimum) and keep that file in layers, you can downsize a copy for your needs from there. An image can always be made smaller without degrading it. But an image cannot be made larger without hurting it. Unless it is vector art, which the above is not.
Just different suggestions to "maul" over.