Hello! My name is Jerry and I married into the saddle business 25 years ago. My wife's family had made saddles for 40 years for stores and large distributors. In the "good ole' days" they were making 2000+ every 6 weeks at times. As you know the world economy and imported items really put a dent in the mass production end of saddle making and about 12 years ago we started selling saddles directly to the end users instead of wholesalers. It was an eye opening experience and I noticed that many customers liked to add details or needed more hand-work or custom sizing than a cookie-cutter saddle would provide. So I ventured off on my own and started a smaller shop where we cater to customers who need specialized sizing and decoration. We build a lot of one of a kind saddle due to customers needs. I noticed in one forum where saddle price versus quality was bantered about and this is something I struggle with, especially coming from a background where $1.00 price difference could mean hundreds of sales. I am hoping to get your thoughts about this matter so I can better my business for customers. We normally build on Steele Trees, Evo, Equi, and Rawhide covered. We use Herman Oak leather, good quality stainless hardware, Blevins buckles, and wool fleece. We hand cut our saddles (25% of the time it will be a tree we have to template), all skiving is hand done, all decoration is hand tooled, and hand sewn the bindings and horns. Most of the saddles that we sell are saddles that are minimal tooled saddles because customers want a great saddle at a lower price, but we do carving as well. Sometimes we will have calls or emails from folks looking to buy but they seem leary because of the price of our saddles, and I have also had one contemporary tell me I need to charge more. I am just afraid with the economy that we will alienate customers if we jump the price. I don't have any qualms about buying better trees, it is just easy to work with Steele. Other than the cost of a custom tree I just don't see (other than the labor in decoration) how our cost in materials could be much higher. I guess one thing I am asking is how do you justify pricing on saddles? Do you find that customers are happier if you charge them more? I know this sounds stupid but there seems to be a "you get what you pay for" mentality, and I know that it is true 90% of the time. However over-paying for what you get can be as bad as not paying enough. I guess in the end we each have to decide what our time is worth, huh? Just looking for your thoughts about the matter.....and really enjoying the other posts on the forums.