I've done wholesale business for over twenty years, across Canada, the US and into Europe and Australia. The first thing is to make sure your pricing works for you and your customer. For the first fifteen years or so, we didn't sell direct to endusers at all, because we didn't want to undercut our stores. So you have to price your items out for wholesale, recognising that the store will typically charge double what they paid, and sometimes more. The markup is all about overhead and profit, paying rent, and paying staff. Most stores will not feel they should be provinding you any value beyond buying your stuff to resell, and they will only do that if they feel like they can mark it up high enough, and sell it often enough. .
Don't underestimate low end when working with retailers We started out making only high end goods. Problem was, they take a long time to produce. They're expensive, so they take a long time to sell. Each inch of wall space is valuable real estate to a store owner; it all has to produce. If the section of wall with your gear on it isn't turning over fast enough, they'll stop buying it. Early in our history, we bought a clicker press and had a lot of custom dies made. That allowed us to make a pile of lower end products more quickly, and was ultimately what made our business viable. We kept our high end whips to impress the customers, which they did, following which the vast majority of sales were the lower end goods. Ironically, they were also our higher margin items.
A good formula for pricing out work to sell wholesale is to take your material costs and triple them. Include everything, glue, thread, dyes, packaging. everything. Figure out what you want to make on an hourly basis, and factor that in, too. Don't underestimate your time; this is how many hobby crafters underprice themselves and find themselves essentially working for nothing. Include time spent researching, ordering and receiving materials. Add on a percentage for overhead. How much does it cost you to keep the lights on? Do you have professional fees associated with your business? Do you offer your wholesale customers free shipping? All that eats into your margins. Build a little into each product you sell.
Understand margin. Margin is not mark up. It's the percentage of each dollar in sales that is profit. To calculate your margins take the selling price, subtract your total input costs, including overhead etc, and divide that number by the selling price. Eg. selling price is $85. Your total input costs are $20. 85 minus 20 is 65. $65 divided by $85 is 0.7647, or 76.5%. You should try and keep the margins comparable across your product line; it's super helpful. Keep them as high as possible. If necessary massage your selling price to keep your margin up. We found that it was not worth while to sell products with a margin of less than 50%. And somehow, those seem to be the ones that shop owners buy the most! Knowing your margin can help you plan your business. Say your total monthly over head is $3500, and your products have an average margin of 76.5%. Divide your overhead by your margin to get your break even point. $3500/76.5% means you need to sell $4575 worth of goods to break even. Less than that, and you are paying for your business. More than that, and your business is paying you.
Getting paid is important. I don't like consignment. In our case we had to chase retailers, and there was no guarantee anything would sell. Hard to plan a business like that. So we decided early on, no consignment. Like countyholster said, life's too short. Do be picky about who you deal with. Bad vibes are there for a reason. In over twenty years, we only ever got stiffed by a customer once (Blowfish, San Francisco!). Early on, customers had thirty days to pay by check. We were chasing them constantly. Later on, we just shifted everyone to credit card, payable upon shipping. And we wouldn't ship till we got paid. I would highly recommend that approach. Customers will pay up front if they believe they can sell your gear for as much as they need to. Lots like to collect points on their cards, so they're happy to do so. Don't forget to build the cc fees into your margins!
Someone mentioned scale, and that's a great point. Scale really only works if your gear is made overseas by someone else's machinery. We never offered volume discounts. If everything is made by hand, by your hands, even if it's just punching and assembling, there is a limit to how much stuff you can physically make in a given period. If it takes ten times as long to make ten as one, why offer a discount for ten? We used to tell retailers asking for volume discounts that we'd think about if if they'd sell every tenth piece at half price. Stopped that dead. Don't do it, you just end up giving your time labour and expertise to the storeowner, who will sell it in and put in his/her pocket.
Lastly, my experience has been that you always have to file taxes! If you guys get away with it down there, great, but here in Canada it ain't optional!