Marketing Proposal for Showcasing Photos for Saddlework

[gtwister09]

Marketing Proposal for Showcasing Photos for Saddlework

In admiring the Traditional Cowboy Arts Association website, numerous saddlemaker’s websites and various forums, I noticed that there are some that provide good overall shots and great detail shots of the saddles. Some are limited to one overall shot. I have also looked at several saddlemakers’ scrapbooks whose desire was to detail their saddle work. Unfortunately many of the scrapbooks and websites don’t show enough detail to show off their work. Likewise many times on our forum members ask for additional photos for details.

This got me to thinking about the saddlemaker scrapbooks and websites. Specifically how could a standard process or presentation format with detailed pictures help saddlemakers showcase past work and ultimately help them increase their sales or profit on their saddles. The purpose of this proposed format is to utilize overall and close-up photos to document each saddle to most effectively capture their artistic talents, inspiration and hard work.

For each saddle I would suggest the following approach. Pictures for each saddle would be broken into two categories, overalls and close-ups. See examples at the end of the document/post arranged according to the two categories below.

(1) A set of overall pictures

Left - Complete left side

Right - Complete right side (use one side only if they are identical –left side is standard ptoto)

Back - One from behind showing cantle and back jockey

Front - One from the front showing horn and fork

Top - One from the top showing horn, fork, seat, cantle and back jockey

(2) Close-ups

Silver work like horn caps, Andy’s hummingbirds, conchos, inlaid seats, tapaderos and special shots like riggings, cinchas, side view minus fenders, seat to horn, horn to seat, seat to jockey and various details of tooling, stamping and other details that a saddlemaker would want to showcase such as combination shots.

I would also suggest not including the surrounding workshop and such in your photos. You are trying to showcase your saddles. Look at discussion on how to photograph saddles (http://leatherworker.net/forum/index.php?showtopic=295 ). A specific example of how to perform this is in post #13. Click on this link . Saddle Photography Discussion

See clean photos from Ryan’s saddle below, There are also other examples throughout most of the pictures and links. Use these for inspiration and examples. All pictures are the property of their respective owners. These are unedited photos from their respective sites and forums and are only intended to convey the intent of the proposal.

This format would also be great to use for showing off your saddles on the forum as well. I have also compiled this into a PDF with the examples included. If you would like a copy of this then send me a personal message and I will forward it to you.

Left Side View Examples

Ryan Cope

Jon Watsabaugh

Steve Mason

Troy West

Troy West

Back View Examples

Jeremiah Watt

Jeremiah Watt

Front View Examples

Jeremiah Watt

Jeremiah Watt

Top View Examples

Ryan Cope

Troy West

Jeremiah Watt

Jeremiah Watt

Close-up Examples

Silverwork Horn caps, hummingbirds, stirrups, hobbles and conchos

Andy Knight's Hummingbirds

Cary Schwarz - Silverwork – Horn cap, rope strap and conchos

Cary Schwarz - Silverwork and stirrup

Cary Schwarz - Silverwork and carving detail

Steve Mecum - Silverwork - Horn Cap, Buckle and Conchos

Troy West - Silverwork and back Jockey to Horn Detail

Chuck Stormes - Horn Cap - Dragonfly

John Visser - Cantle Silver

John Visser - Silverwork Conchos and Bucking Roll

John Visser - Monel Stirrup

Combination Photo Examples

Jeremiah Watt

Jeremiah Watt

Jeremiah Watt

Back Jockey Examples

John Visser - Back Jockey

Rick Bean - Back cantle, jockey, Cheyenne roll and silverwork

Rick Bean - Back Jockey and Cantle

Back Jockey to Horn Example

Jon Watsabaugh

Side View Minus Fenders Example

Ryan Cope

Tapaderos Example

Steve Mecum

Horn to Seat Example

Jeremiah Watt

Seat to jockey Example

Jeremiah Watt

Rigging Detail Example

Steve Mason

Back Cinch Loop Detail Example

Steve Mason - Back Cinch Loop Detail

Saddle Bag Detail Example

Rick Bean

Fender Detail Example

Rick Bean

Regards,

Ben

[D.A. Kabatoff]

Ben,

your idea is an interesting one and I thought i'd add a thought or two based on my own experience. When I started making saddles about 8 years ago I had the same problems as any new saddlemaker which included finding customers. At that time I found Ebay a very useful tool for not only selling the odd saddle but finding customers who wanted to order saddles. It took me a couple of saddles but I found a pattern in the market that dictated what kind of saddle I had to make if I wanted to get top dollar for it on Ebay and promote custom orders as well. In a very short time I was backed up with about two years worth of orders which I strongly attribute to the types of photos I put on Ebay with my listing.

As a new saddlemaker in the big scheme, I knew what my shortcomings were and was constantly striving to improve these areas based on viewing other makers work... for me it was the small details like handstitching or ear cuts or jockeys fitting tightly around the cantle. As these areas improved on my saddles, I would be sure to put hi-res, closeup photos on my Ebay listings, showing great detail so that there was no doubt in a viewers mind what they were buying. By doing so, I was getting top dollar compared to some other work that I deemed decent based on the makers name and being familiar with their work. As an example, at one time I had a plain roughout wade saddle on Ebay that sold for $3800.00 (about five years ago) while at the same time there were a few other well made saddles with similar seat sizes, partial floral carving and made by a couple of well know saddlemakers from California. While their listings included about three or four photos showing front, side, back, and angle shots, my listing inlcuded 14 photos that showed every angle imaginable with extreme closeups of handsewing on the horn cap and cantle, as well as the small details I mentioned above. I had to conclude that the reason I was getting a much better price was simply from the better photos and perhaps more detailed description on materials etc.

I guess the point I'm trying to make is that it seems customers who are buying over the internet and are willing to spend top dollar, are well educated on the finer points of handmade saddles and realize how deceiving photos can be.... How many times have you seen photos of a saddle that looked to be not bad only to see an actual saddle from the maker and be somewhat disappointed? I have seen this numerous times. I think the category of detailed shots you listed needs to be expanded to include the very fine points that saddlemakers use to judge other saddlemaker's work. For me, one of the first things I notice is how well a cantlebinding has been sewn or how tight and clean the ear cuts are... I think an increasing number of customers are noticing these points as well.

A final note on side photos is trying to show seat shape. While it is impossible to give a comprehensive idea of seat shape in a one dimensional photo, a side view that has a saddle sitting the way it would on a horse gives some idea of the amount of seat rise, front and back from the low spot. I have had a good number of customers express interest in my saddles based on this type photo.

Be interested to hear other peoples ideas on this.

Darc

[Yonatan]

Darc,

I can attest to the impact that your high resolution close-up photos had

on me, when I saw them on ebay a number of years ago. I can also attest

to the positive statements posted by others who saw your work on ebay--

the statements were overwhelming. People were extremely impressed with

your work.

Definitely, the ability to see fine detailed work, clear tones, clean, balanced

lines, was most helpful. But there's another point that I consider crucial here:

there's a profound difference between slick, professional photos that scream

"commercialism", and an honest, close-up look at real craftsmanship, and top

quality materials. Not that professional photos hurt. But if the integrity of the

saddle's workmanship is not clearly visible in the presentation, the impact is

lost.

Yonatan

[gtwister09]

Darc,

I have several of your eBay listings saved and yes I agree with all that you said about the reason for commanding the higher price due to education, descriptions and photos. This was the reason for throwing this proposal out. FYI - The list of close-ups was not exhaustive. It was only meant to stimulate some thoughts and inspiration for items just like you said. ie... the ears, jockeys and stitching are a couple of them to add.

The next thing as you alluded to is to take the photos and then put descriptions with them that would assist in marketing the artistic abilities of the saddlemaker and the craftsmanship in the saddles.

I would love for more to comment on the proposal. It is only a straw man even though it took a few hours to work out the links and then the PDF.

Take care and will add your comments.

Regards,

Ben

[Denise]

Ben,

Thanks for the PDF you sent. Great idea to put it all together like this to help saddle makers promote their work. The pictures you chose are fantastic. Amazing what some people can do, and others aspire to. I know we will be studying them a bunch.

Denise

[Johanna]

Ben,

If you think people could understand what you are trying to say better with the pdf, send it to me and I'll upload it. Presentation is everything, and I've seen some saddle sites that don't do the actual work justice. In order to justify the value in the customer's mind, and compete with other custom saddlers, good photography skills are important. Some makers could probably command better prices by using pictures and explanations as to why their work is superior in quality. Improving the marketing of their work would be a good investment that would pay off for years to come. Adding text to explain what to look for in a well-built saddle not only piques the readers' interest, but gives a site valuable keywords. Thanks for putting this together- this is the future, people. Marketing is done on the Internet now, and you have to look professional to compete.

Johanna

[gtwister09]

Ben,

If you think people could understand what you are trying to say better with the pdf, send it to me and I'll upload it. Presentation is everything, and I've seen some saddle sites that don't do the actual work justice. In order to justify the value in the customer's mind, and compete with other custom saddlers, good photography skills are important. Some makers could probably command better prices by using pictures and explanations as to why their work is superior in quality. Improving the marketing of their work would be a good investment that would pay off for years to come. Adding text to explain what to look for in a well-built saddle not only piques the readers' interest, but gives a site valuable keywords. Thanks for putting this together- this is the future, people. Marketing is done on the Internet now, and you have to look professional to compete.

Johanna

Johanna,

All I can say to what you just wrote is YES and AMEN! This is exactly the same thing that I have been trying to get across to others in the consulting fields and also to some people in construction, wood working and decorative concrete world as well.

I know that I will be making some additions to the proposal over time but, Darc has been one of the few that offered some additional suggestions for "finer" details that could command higher prices for saddles based on his experience of an above average education and appreciation of the finer points of saddle making. I do have many of his past eBay saddles saved off as well as some of his articles, comments and pictures from other forums. As he stated he believes that the greater detail in his pictures (along with the number of hi-res photos) help sell his saddles at a higher price.

Just having verbiage without the photos does not do justice to the straw man that I put together. It took some time to also put the PDF together. A couple of people have requested it off line already. The detailed photos are not exhaustive but a guideline for saddle makers to consider. Likewise the whole proposal was one that I hoped would stir up some marketing juices in the ranks. Even if they did not use it for the web it still could greatly enhance their diary of past work (which is what some of them have used to sell additional work - a customer thumbs through their past work).

However I did not want to get the site in trouble with having others' pictures embedded in the forum. Therefore I took the time to create one that only had links and not the actual photos in the post to the forum. The PDF is obviously more impacting with the pictures included. The intent is to benchmark others examples and incorporate them into your own marketing and photo gallery strategy. I was only trying to establish a framework from which to work with.

I can continue to forward the PDF as others request it so that it keeps the site out of hot water. Likewise sending it upon request gauges the actual interest as well. I then can use these interested parties to continue to refine the process/proposal going forward.

Regards,

Ben

[Johanna]

Johanna,

I can continue to forward the PDF as others request it so that it keeps the site out of hot water. Likewise sending it upon request gauges the actual interest as well. I then can use these interested parties to continue to refine the process/proposal going forward.

Regards,

Ben

Well, can I see it? admin@leatherworker.net

~J

[skip]

thank you for this topic it has piqued my interest and educated me as well.

[Johanna]

WOW!! Those saddles are beautiful! I don't know much about saddles, but I know leatherwork, and I am amazed at the workmanship. I see what you mean about the quality of the photos, and the angles used. I recognize all but one or two of the names in the credits- and I would be happy to ask all the makers for permission to use that guide as a lesson in representing work to the best advantage. Wow, just wow. I have no ideas what those pictured saddles cost, but I'm sure they are worth it and then some. If those pics can impress me so much, imagine how someone who knew what they were looking at would feel. I suspect they would be even happier about whipping out their checkbook.

Johanna