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CampbellRandall

Leather Cross-Marketing

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Here is an interesting article on cross marketing leather bags in the NY Post.

Restaurant sells you a leather bag
.

Instead of "slaughter free", its "slaughter-eat-&-wear" leather.

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Hmmm... How long does it take to make leather from fresh hides, and then make a bag from them? How long does meat keep unless you freeze it? How do you practically keep the frozen meat linked to the hide the bag is made from? I can see it for the guy that eats there 2 - 3 times a day. He probably did eat part of the cow that made his belt. The idea you can eat here today and buy a bag made from that cow today - I don't think so... But eat meat here and buy a bag from cows served here - that I can see. Interesting marketing tool though. That's thinking outside the box for sure.

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Now this is a marketing idea I can agree with. They're not claiming you're buying leather from the exact cow you helped eat, but leather from the same locally sourced animals that they sell in their restaurants and butcher shops. As long as they're being honest with their advertising I support that 100%.

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Hmmm... How long does it take to make leather from fresh hides, and then make a bag from them? How long does meat keep unless you freeze it? How do you practically keep the frozen meat linked to the hide the bag is made from? I can see it for the guy that eats there 2 - 3 times a day. He probably did eat part of the cow that made his belt. The idea you can eat here today and buy a bag made from that cow today - I don't think so... But eat meat here and buy a bag from cows served here - that I can see. Interesting marketing tool though. That's thinking outside the box for sure.

I've seen on tv some resturaunts aging their meat. Can't remember how long exactly, but a quick internet search said 20 -30 days. http://bbq.about.com...a/aa030301a.htm

On a side note- I've been trying to come up with a tag line for my website. I think this post gives my idea some merrit. " Leather- It's what was for dinner" ...... :P I just need to see if Sam Elliott is available for a voice over.

Crystal

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I already nhave somewhat of a similar shop. Me and my wife run and own a restaraunt and my leather shop is located within the restaraunt.

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