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Astinos418

Our New Website And Customization Tool

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Hello everyone!

My names Jon and I work at www.storyleather.com. We recently revamped our site and added in a new customization tool for our products and we wanted to get some feedback on it. I can navigate it just fine, but that's biased as I know how it works. Any feedback is great (good, bad, stuff not working).

Thanks in advanced!

*We genuinely want feed back on the website and the customization tool from fellow leather workers and enthusiasts.

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You should not have to click on customization on 2 pages before the slow loading customization page appears.

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I had no issues on the page loading slowly. I did have an issue with the inability to see the finished product ex. using nike.com sneaker customization you can see the colours you add on the shoe as you are customizing. I wouldn't customize on this website unless I could see how the finish product would look.

Other things I found are that the website wasn't up to par with other websites selling 700 dollar bags.

Website is dark and uninviting. Cluttered - black bars on the left and right make the page too small and compressed.

Would invest getting another graphic designer look at the work and change around the composition to make it more streamline.

On the design aspect and photography angle:

The website is very dark - too much black

Photos should be taken on white background or light background to emphasize the product.

Storyleather logo on the left side looks like toryleather

Black bar that has all the category (Home, Phone case, wallets..) would look better again with a lighter colour.

Too many different typefaces

On the left or right where the black space is: on sale, recommended items.

Twitter, Facebook, instagram should be put somewhere near the top if it can fit without being obstructive.

http://www.storyleather.com/traditional-leatherware/business-card-holders/custom-made-style-90710-woven-card-holder.html -

The part that says "The woven leather card holder... Handmade genuine leather card holder" the text are too close together.

There are probably more things that need tweaking but is a 70 percent complete website and the rest needs to be polished

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It is a wonderful website I think! And the products are very charming! I like it very much!

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