I've been making Cowboy Leather for 9 years so far. I have a website and advertise in the SASS Chronicle. Word of mouth is the best thing you can get! I'm about to stop all advertising, I'm hemorrhaging money that way!! Cowboy Leather has slowed down to a slow crawl lately so I'm starting a "Carry Holster" line and have already set-up a few Gun Stores to sell those. Not as much profit margin in them but it only takes about an hour to make a Leather backed Kydex holster!! Compared to a week for a complete Gunrig, belt and two holsters! The main thing is to make a quality product and be flexible to your customers need and wants! I started out making rigs cheaper than anyone else but now I'm almost up there on prices with the Big Boys and I will customize it how the customer wants.