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Posted

Prices is the number one thing. A waiting list is the second. A friend had a small business in a specialized type of work done for antique cars. Curiously, the longer the waitlist, and the higher the price, the more demand he had. I think people associated those two with higher quality. The business later closed, but for personal reasons outside of demand.

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A waiting list is the best idea once you have your prices correct, there is one leatherworker in canada who's waiting list is one year and his books are full. Think about the orders you have how long would they take to do.... what if you were ill for a couple of days, what supplies were late or maybe you have to order special leather fittings etc add this into your waiting list.

Its much better to have a waiting list than to tell a customer that their order will be late.

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Also, if people are told from the start that you will start th project, say, eight weeks from the date you receive their deposit/payment... and then the project is finished earlier than that they will be happy. You will have exceeded their expectations. Promising three weeks and shipping in six weeks would give the opposite effect.

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Thank you all for the comments and opinions. Just yesterday I told a customer who had asked to meet with me at our visit it would be a week before I could begin his order as I have five ahead of him (custom belts in both cases). That was a first for me. He said he understood and that my work was well worth waiting for, as he had looked for a long time to find belts of the construction and quality of mine.

I don't want to expand because I have owned two successful small businesses in my life and there's too much demand on me physically at my age to get bigger again. I have a spinal injury that limits me to few hours in the hobby room, but I truly enjoy the leather art I craft. I don't want to give away the work. It's good for me.

I have chosen the waiting list approach for now. Costs for my materials have risen and starting in 2016 I will likely have to raise my prices accordingly.

Thanks so much. Don

  • 2 months later...
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Posted

Overpromising is the worst thing in the world for customers. Waitlist, being choosy about projects, and raising prices all help control demand.

In my day job I'm a contractor. We often have to tell customers we can't start a job for 4 weeks or more. If your stuff is good they'll wait, and that's the key.

The stress of too much work is far better than the stress of not enough!

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Posted

I would use it as an excuse to buy tools and machines to maximize your time as well as looking into ways to be more efficient without a sacrifice in quality.

Start thinking ahead, and if you are already cutting a belt, cut 2 more, you will use them. Setup and cleanup for a given task can take alot of time, and can be reduced by performing more repetitions of the task when all is setup for it . Making 3 belts at the same time is faster than one at a time. You edge dye them all at once, cut them all at once etc. Saves minutes here and there. Those minutes turn into a few more belts a month.

"If nobody shares what they know, we will eventually all know nothing."

"There is no adventure in letting fear and common sense be your guide"

  • 1 month later...
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Posted

Like some here have said, I too work alone. In an attempt to not let my leather work stop me from doing anything else, I employ two ideas, one, I have raised my prices to what the market will bear, and two I have a waiting list. If you want one of my saddles, you will have to put down a non refundable deposit, that gets you on the list, and our material including tree ordered. When your time comes up, I will notify you that it is time to start, and what the approximate finish time will be, also finalize any requirements. My waiting list currently is about one year out. For smaller items, like repairs I fit them in while there is wait time in the saddle making process (like the leather casing of a fork cover drying and so on) . I only make one saddle at a time, that is how I do it and it works for me.

Bob

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Posted

I always temper that "wait time" with some common sense -- no matter I'm buying or selling. If I need a one-color NOT tooled belt, and I want it in the best H.O. leather available (for example), with a nice buckle and some good looking stitching.... I'd likely give that about MAXIMUM 3 weeks. If a guy can't do it in that time frame -- no worries, nothing personal, but there are 10,000 other guys who can make that very simple project.

Tooling or other customization may legitimately take longer, that's to be expected. But cutting it off the right length and stamping my name in it don't equal "custom" -- a belt that fits is assumed. But even genuinely custom, it's still just a belt -- so if you'd like me to wait MONTHS, then it better come signed "A. Stohlman" :)

I generally have a pretty good handle on how long an order is going to take. Beyond that, the key is simple communication - let 'em know where you're at (early, on time, late).

JLS  "Observation is 9/10 of the law."

IF what you do is something that ANYBODY can do, then don't be surprised when ANYBODY does.

5 leather patterns

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Posted

Prices are the appropriate tool to reduce the likelyhood of this scenario. It goes back to supply and demand. If the demand is outpacing the supply then the price should rise until the two are at equilibrium.

That's difficult to do in the crunch of the moment though. My shop tends to be feast & famine most of the year. I'll go a week or two with one or two orders and then get five or six in a few days. The only thing I can do is take that into consideration when I give delivery estimates. If I have a bunch of orders on the docket I'll give an estimate that's at least a week longer than it would be otherwise. I can only work on so many orders at a time so the natural consequence is that orders wind up shipping later.

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