Totally up to you and what you feel the best about. I like the font fine but I would use leather instead of goods as well. My brand is the bird looking object in my picture. The top part is a "D" (my first initial) and all of it together is a "B" for Burdette Custom Holsters. Although I have holsters in the business name, I make everything from holsters, to satchels, to tack, to whatever the customer orders. I have gotten comments on the "brand" though. Folks seem to like it.