I was fascinated by this thread and had to see where it went. From a marketing perspective, 'natural death' has a number of fairly major issues - some good and some bad, but all interesting.
Let's start with the concept of 'natural death' - Death is rarely a marketing advantage, but it wouldn't take marketing people long to sit down and think up a new way to describe this particular kind of demise. One that sounded as though the critter had lived a long and excessively happy (possibly even dissolute) life and was overjoyed to be giving its hide to make your boots, bag, belt (insert appropriate item here). Maybe as a way of making up for the fun it had.
Okay, so we now have a leather that is a by-product of farmyard fun and frolics rather than the meat industry. I can't see a problem with that.
The meat hater isn't going to change their attitude, but lets face it, plastic shoes are pretty grim. Sweaty feet are just the start... Plastic bags? I don't think so. Plastic belts? Well maybe, but they won't be selling out any time soon... leather is a natural product, perfect for a whole range of tasks and if it is marketed in the right way will sell - even to some of those who wouldn't normally buy.
If I lived in the US, I'd be on the phone to Mr Siegel right now ordering a couple of hides and making up some 'Special order only' bags that carry a premium because the leather came from HAPPY cows.
In the UK, people pay a premium for eggs that come from 'happy' chickens - in other words: free range, properly nourished birds that roam free and are not kept in battery cages. This is exactly the same idea and, frankly, I think it could be a winner. I just wish I had easy access to the stuff over here.
Ray