FnF Logo

[AndyL1]

Since I got the leather bug in me a couple of years ago I decided maybe i should try and sell some of this stuff. So I thought first off need a business name and then a logo. Being a graphic designer, the logo part for me was pretty easy. I plan on gearing the business toward the Ren Faire/SCA crowd as I have a big interest in history and all that junk. :-)

Anyway what do think of my logo? My business idea is kind of on the backburner now though with a kid coming and life in general getting in the way. For the near future I think I'll maintain my hobby as just that.

Thanks for looking.

Andy

Edited January 15, 2009 by AndyL1

[Greybeard]

Since I got the leather bug in me a couple of years ago I decided maybe i should try and sell some of this stuff. So I thought first off need a business name and then a logo. Being a graphic designer, the logo part for me was pretty easy. I plan on gearing the business toward the Ren Faire/SCA crowd as I have a big interest in history and all that junk. :-)

Anyway what do think of my logo? My business idea is kind of on the backburner now though with a kid coming and life in general getting in the way. The the near future I think I'll maintain my hobby as just that.

Thanks for looking.

Andy

I like the flow and color but a little hard to read the first couple of letters under the"F"

Edited January 15, 2009 by Greybeard

[AndyL1]

I like the flow and color but a little hard to read

Do you think the letterspacing is too tight?

[Greybeard]

I would say just a mite, front to back and top to btm

[nick]

I agree...I had to look at it closely and scan it a couple of times to read it. (just my 2 cents)

[King's X]

I envy some of you graphic designers, man it looks really cool. I would ask that you add a little more space just to make out the words easier. Other than, the content and colors look really, really cool. I've got a challenging one if your ever up to it.

Greetings from Round Rock, Texas

[steveb]

Andy - I've spent my career in the design business, so i know a little bit about developing an identity and adapting it to various media.

Here is my advice-> Toss this logo - chuck it - now!

What do you want? well use these criteria as a baseline for developing your own set of criteria

1 - 1color - the design has to work as a one color job - lots of colors are nice, but cost a fortune to reproduce - your mark has to work in one color to begin with

2 - simplicty - keep you mark simple - this is not, as a matter of fact, this is busy as hell - all kinds of stuff going on

3 - it shouldn't be too vertical, nor too horizontal

4 - it should scale down and scale up gracefully and not come "apart" visually in either direction

5 - it has to be legible above all else and understandable

6 - it should be "related" to what you do, or how you see or sell yourself

7 - it should be adaptable to the media you plan on using. for me it is : stickers, business cards, a logo stamp, and t-shirts, for you it may be different

pretty art is pretty, but a logo has to work for you - there is a difference

my .02 and pretty much worth that

[David]

Andy,

Here is just what you need, another designer chiming in. I like the design and you should keep it. There are some minor things you could do to make it more readable.

Notice the length of the word Flog and compare it to the length of Frog..... I think they should be very close to the same length. The first two letters of both words tend to read as a single letter, which is the reason for the reading difficulty. That being said, there is nothing more difficult than designing your own alphabet and making it work well in a flowing design and you've done it very well. Is it too busy? No way. With some tweaking, it is going to work on just about any format you choose, business cards, letterhead, t-shirts...etc.

Just my $.02 worth from about 40+ years as a designer.

David Theobald

[wildrose]

I love the name!!! Very catchy. It did take me a second read to catch it though. While I like the overall design personally, I agree that spacing the letters differently might help with legibility. As to the "floweriness" (is that a word? It is now!) of the lettering, well, you get that alot in the Rennie circles, so I'd not worry about that as much as the spacing.