Branding/logo

[Shaunread]

Hi,

I decided to make a 'brand' for my leathergoods rather than selling them as just blank goods with the thought that with a stamped brand, there might be the possiility of more business with friends of the products owner seeing and asking about the product/brand,

However, I'm not sure so sure about the logo(s) I've designed, they all follow the same rough pattern but I cant decide which to use. I'm aiming my leather goods at relatively 'smart' or 'professional' people e.g. business men/women and I aim to go into fashion accessories for women over the next month or so to expand my product range. Does my design suit this target market? Could you give me any advice on it from your point of view? Anything would be realllllllllly appreciated!

A )

B )

C )

Thanks!

Edited March 26, 2014 by Shaunread

[Hi Im Joe]

I vote #1. Simple. I don't ever want to have to tell people something is quality. I want them to assume its quality.

[Troy I]

I like "C"...to me it just looks more like custom workers stamp.IMHO

[stomper4x4]

I don't think you can go wrong with any of them. However the term "goods" doesn't exude excusivity. Rather it sounds like something on the corner store. As Joe points out, flipping an item over and seeing just "Magpie" alone lends an air of a bit of mystery and exclusivity.

I would be tempted to not use the word "goods" at least.

Best of luck!

[electrathon]

I like #1, simple is best.

but, I do not like the font. looks odd between the g and the p.

Aaron

[corter]

The problem with the two saying "quality goods" is that when scaled way down to the size of a leather stamp, they'll be unreadable. Also the spacing is off on the relationship between "Maggie" and the rest of the text.

If you're going to use "quality goods", put it in a much more simple font. something san serif that will read when it's printed at a 4 point size, because that's about what it'll be at once you stamp it into leather.

Edit- just realized it's "Magpie", not "Maggie". So there's another issue, that font doesn't read for your brand name.

[Shaunread]

After taking your advice that the font was confusing I changed the initial design to (hopefully) make it easier to read.

A )

However, taking Corter's advice I decided to change font for another approach. Better or worse?

B )

C )

Seemingly, simple is better for a brand so maybe the new font is somewhat better and bolder to the potential consumer? Branding is a lot more stressful than I thought!

[oltoot]

A but I don't like the font. If you can just eliminate the loop on the P it will become much clearer that there are 2 different letters

[blue duck]

Branding is hard, very hard. My 2 cents. I have to agree with others, the change of font is a must. I kept reading and re-reading it trying to figure out why the two g's did not look symmetrical, it took a bit to realize they were two different letters. You don't want anyone looking for Maggies Leather when they need to find Magpie Leather. Without knowing your style and what you plan on going forward with, how about Bespoke Leather Goods? Very stressful

[TigerPal]

how about "Quality British Leather" instead of "Quality British Goods" ?? the latter would make me think of things other than your main focus on leather ..... JMHO