Hi,
I own a small sign business in NY. One of my customers approached me a few months back about making a sign out of leather. She wanted to emboss her logo into leather, so I came up with a process to make large inexpensive leather embossing dies. Now that I have perfected this process, I would like to market it to other leatherworkers and I'm trying to figure out the best way to reach/find them.
I can make a leather embossing die out of almost any text font (I have over 6,000), any graphic, or any logo and soon......any photograph. I can make dies that are 1"x1" up to 24"x24". Whether it is a wedding monogram, a graphic of a lake for small tourist town, a family crest or a business logo for leather coasters......I think it will be popular with hobby and professional leatherworkers.
So, other than a good website.........how do I reach out and find leatherworkers to target market to? I doubt I could ever get my dies into a Tandy store or their catalog......but their customers are the ones I need to reach. The only leatherworker magazine I have come across is Leather Crafters and Saddlers Journal....are there any others? I assume there must be leatherworking groups......but I can't seem to find any locally.
So any advice that anyone can give me on the best way to find and market to leatherworkers would be greatly appreciated.
Thanks
Steve