Customers Mentality Boggles Me...

[biglew]

when I sell non leather items on ebay I use crazy prices.... like 63.37 or 9.22 ... 19.42

Just to make people think....

[Jeffrey46]

I've been in retail since my late teens (think parachute pants and hair bands) and there are many studies that have concluded the .95 or .99 price point does have a beneficial affect on shoppers. Some of the price points you see in stores are codes. For example at one national retail chain in the US, the price point of .95 tells the clerk that the item is on clearance and cannot be re-ordered.

That said, price your goods as you see fit. They are worth it.

[Patrice]

Thank's everyone for your thoughts.

It was very interesting reading all of you!

[oltoot]

I didn't say that 9.99 isn't more attractive than 10.00 just that I refuse to play the game. I might feel different if I were selling hardware or toys or cell phones but I'm just greatful that I'm not.

[dirtclod]

All of my prices end in even amounts like 50.00 . Because if i'm selling some place on the road and most of my sales are on the road i don't want to carry a bunch of 1's or change.

[Dwight]

First off, . . . I don't do many shows, . . . and not a lot on Ebay or Gunbroker or other sites.

But when I do, . . . I keep it simple both for me and for my customers.

Internet sales always have the statement in there: Free Shipping or Shipping, Handling, & Insurance included in price. I like to buy that way, . . . others do too, . . . so I use it as an inducement to buy my product as opposed to the other guy's where those are additional charges.

At shows, . . . it is an "all inclusive" price, . . . high enough that I can go home and figure out how much to set aside for sales tax and still make a profit, . . . as well as high enough to also offer the free shipping for mail order customers who want to order something at the show, . . . and yet I keep my prices at even dollar amounts.

Why do I do this? I'm lazy, . . . admittedly, . . . and I'm not carrying a bunch of change and making change for tax, shipping, etc.

My customers are intelligent discriminating adults, . . . I treat them that way.

May God bless,

Dwight

[billybopp]

When I was a wee lad, I went to the store one day with Dad. I noticed an end cap display with a $9.99 price on the sign, and asked him why it was so. His reply was "To me that's $10. To your mother it's $9." and then just laughed. Y'all just gave me a chuckle as I remembered that.

[George B]

I do a lot of gun shows in a couple of states and am no longer surprised at what customers can or cannot figure out with pricing.

I do all my pricing at dollar amounts, no cents involved. Guess you could say no sense involved as well. For me its a matter of carrying around change, dollars are my smallest change and I figure if the difference between $0.99 and $1 throws them off I am probably better for it.

I do figure in, that most of my gun show customers are going to beat me up for a discount. I will normally discount it the amount it would cost me to sell it on ETSY or EBAY and round it off on the dollar.

So far it has worked out well for me.

[rejerome]

Interesting topic.......I have to shake my head every time I fill up with gas.....9/10 of a cent....?

How my drops of gasoline adds up to 9/10's of a cent?

"Fill'er up sir? No, just give me $20 and 9/10 of a cent worth please."

Oh wait, there are no stations with full service fill ups....silly me....LOL.

[billybopp]

I was told long ago that the 9/10 cent on gasoline was there by law in order to let you know that federal excise taxes are included in the price.