I gotta agree, because I don't see the economical logic in trying to sell overpriced, probably damaged leather to a niche customer base. The leather is marketed as a side, but it's stated that it's going to have some damage because it was dragged ( Wait....what do you mean the poor cow's corpse was desecrated?!?!) I also don't understand why anyone would think you could get 3-10 times the price....especially in the current market. The folks who are so anti-leather certainly aren't going to dump more money on an animal product that died of "natural causes" than they would any of the regular leather. The notion that you could sell damaged hides, which means less usable leather, for MORE money on the premise that the cow died of natural causes.....sheesh. Sounds like you need to verify that your marketing people got good grades in MK301.
I don't mean to say that there's no use for grain damaged leather. I bought some from Kevin for the purpose of rough out items and test patterns. Of course, I bought it because it was a significantly reduced price because it was damaged, and I didn't need to spend $150 for an experiment.
Sounds like you might recoup a little of the investment with the EOY sale, but you might also consider going ahead and splitting the really ugly pieces that would likely just tick off the customers receiving them and selling it as splits.
As far as selling to a customer base that would only buy 'natural death' hides, are you offering some sort certification that the animal was dragged from a field? The reason I ask is that with a bit of PhotoShop, a word processor program, and a lack of ethics, anybody could easily print up a "It died in a field" piece of paper and tack it on anything they made with imported low grade leather.