Ok, some will never understand.
It is a Wal-Mart mentality that kills/killed the American Craftsman.
When folks sell themselves short such as a:
$20 hand tooled laced wallet
$35.00 hand tooled belt.
or whatever it is....
Those grossly under priced items are what the general public set as their value of the item. Same as crappy made items from China or so called "tooled" items from Mexico. Granted some of the people making stuff in these countries do fine work, that's not the point. The point is for those who value their time, skill and materials enough to get a reasonable price for their items are the ones who further the craft from a hokey cheese ball "i dunnit on my kitchen table" hobby mentality to what it should be is a craft that people recognize as one that deserves the prices.
now working on the kitchen table isn't the point either, I have seen phenomenal stuff made on a kitchen table. The point is it wasn't the kitchen table, it was the craftsman.
When I first started I made a few wallets an sold them cheap. Then I realized I loved this medium. Then I looked at what I was doing... and realized I was given a gift to make items that others would give money for. This gift needed cultivation and is still evolving but it is something that I believe demands I get paid for doing. My prices began to climb... so did the sales. I did finally reach a point that the price met a ceiling. Then I assessed the situation and yup I was happy at that price. I do not sell 50 pieces a month. I sell 10-12. I make the same money as if I was doing 50 though. (actually closer to 70). I do not ever think I want to get to the place where I have to sell 50 to make it work.
I do not have a website. I do not do craft shows. I do not wholesale and I do not undersell myself.Most items I do are "stock" items no customization or frills. I do the occasional custom piece and charge a premium for it. I am as busy as I want to be and make a decent living doing it.
If you want to compete with China or Walmart... you will lose, every time.
Just for clarification, I think that Chiefs stuff is very nice. It definitely warrants more more than he is asking... that's the whole reason I even said anything in the beginning.