it's not the finish, it's the leather. some of them look like fine scratches, which to me, just adds to the look, doesn't detract. some of them look like marks made by a stylus, or some other marking tool. did you case or wet the leather at all? if you did, then anything it touches leaves a mark.
next time, before dying and finishing, take the leather and hold it under a bright light and move it at different angles, looking closely, to see if you can see marks that can be covered up with a modeling spoon or some similar tool.
Randy