Most of my referal customers are horse people, especially cowboys. 99% of these guys tuck the card down into their wallet for future reference. I believe the glossy cards on heavy, high quality paper last longer in a wallet, in fact I have had several comments the last couple of months about how good they stand up. First and Formost though, you should be comfortable with your card. Don't do something just because someone does it. That said, I like to use someone else's trial and error whenever I can. The studio that does mine, charges me less than what I can do them for myself and as I am not good on a computer and do not have a really good printer, they are far better than what I could ever do for myself. I buy a 1000 at a time and they are NICE, HIGH QUALITY, OF MY DESIGN AND THEY ARE REASONABLY PRICED (YOU COULD EVEN SAY CHEAP). Ken