I've had best luck using the Eco Flo Pro waterstain with a light coat of Bick 4 conditioner applied before the waterstain. I apply the waterstain about 10 minutes after the conditioner with good results, using a piece of yellow turtlewax sponge misted with water and blotted off on paper towel. . Part of the cracking of these products, I think, is the fact that they contain pigments that lay on the surface, rather than a liquid that is absorbed into the leather. Also, the leather could have been too dry from the beginning. The Bick 4 application has cured my issues with the Eco Flo Pro at least.. Might be worth a try. I have been using this on belts, mainly.