That piece is embossed, either plate or roller. A 3D stamp will do certain parts of a design, but you will not be able to integrate them smoothly into a total design. Check out the forum section on Tooling and Stamping here, as well as do a search on :How do I do That" forum. Just find a picture you like, (learn how to) make a pattern, get some basic tools, (the forums will give you an idea of what to start with, and go for it.