Over the 4 years or so that I've been working with leather, I've improved A LOT. I've been fortunate in that friends and family were supportive of my efforts. It's true that I've always been my own worst critic, and even when I had people tell me "Oh, it's fantastic!" or some such, I still found faults with things. Now, as I progress in this hobby/career, I find myself examining my product and saying "Nope, can't see where to make it better." At this point my work is exponentially better than when I started, and I'm pretty proud of my progression....and I don't see where to make it better. So, what I'm working on now is learning to look at the leather better, and learn what I'm not seeing. I think that's the mark of a true craftsman- taking the time to turn out the best work possible and still looking for a way to make it better. LW.net to the rescue!!! Thanks to this site, I've been able to gauge myself against true masters of this craft.......I'm figuring another 8-10 years and I'll be where I want to be. Does this disappoint me? Not at all. I'm pretty sure I can turn out the odd piece that is 'master' level, but it's more of a fluke than not. I'm turning out "good" and "better than many" quality, but I won't be satisfied until I'm consistently producing work that makes people wish they were 'that good'.
Regarding the OP, I think this is the major issue with today's "custom" makers; they're after the quick dollar instead of striving to master the craft. The biggest thing about it is the marketing. I can't make a large quantity of any particular thing in a reasonable time frame. With that bit of information, I know that I can't compete with a "leather company'" that produces items in the 100+ quantities, per run. Therefore, when they hire someone to get on a forum and proclaim the wonders of their product, I'm automatically at a disadvantage because I can't meet a sudden demand....even though I have a better product. The result is that the 'good enough to make the sale' leather work sees a broader market and gets more reviews- which may or may not be accurate and true- and thus more business. If everybody can get one in a reasonable time, then it must be a good product, right? As we all know, this isn't always the case, but "perception is reality", so we see more 'custom' shops open up overnight, looking to cash in on the market. One excellent example is the Crossbreed holster that combines leather and kydex. There's umpteen thousand people offering a knock off of that design now.......and a few craftsmen (and women) who decline to accept the quick dollar by copying someone else's design.