Jeff:
I hate to disagree with you about etsy. While most of my time is spent building stock for our shows, we do sell on etsy, and it is a welcome bit of change between shows during the winter (we are not nomads & don't follow the shows south & then go north in the spring...). Etsy gets our name out there, which is more important than the $ amount that we sell there, and people can go from there to our website for other info about us & the shows we do. Everything we make is essentially custom, and since I get bored very easily, I detest having to do the same item/design over & over & over, so whatever I create for stock (& etsy) tends to be different. While we do take custom orders, really I prefer not to- I'd rather make whatever is in my head at the time. I always love to experiment, & etsy is a good venue in which to 'test the waters', if you will. If it's liked on etsy, it'll probably sell at the shows.
The biggest thing I've found is to find your niche for your area. I know from experience that Western style & horsey stuff & Sheridan style simply don't sell in my area, so while we feature some of this stuff on both etsy & our website, I know it won't sell. But it still shows what we can do.
As far as others making comparisons, I really don't care. We name our prices & we sell at those prices.
I'm not too sure about what you mean by 'too crafty'... While there are many individuals on this site who I consider true artists, I would believe that very, very few of them go around considering themselves 'artists'. I would think that the majority believe that they are accomplished craftspeople, perhaps 'artisans', or simply 'craftsmen', but for sure they all do it for the love of it, (and of course, for some money, too).
If, by being 'too crafty', you mean 'arts & crap', yeah, there is that element there too, but there is also fine stuff being exhibited & shown on etsy, including other members of LWnet.
russ