Here is my .02 cents.
I have owned every (new) craftool that they sell since I started in '08 (they have since been almost all sold since then). Really, every one of them. My results have been good for what I thought was good back then. Then, I went on a field trip to Hidecrafters about 9 months in to my tenure and met with George Hurst on a guild expedition. During our day visit, I asked George a lot questions about tools and quality of tools. From everything I heard, my interpretation.........tool quality comes down to what is put into the making them from the drawing board to the product that is used, to the process on how it is made.
My understanding is that the current TLF tools are made from cast off of previous samples that they still have. I am not sure about this, but the quality (now that I have some experience) is less desirable than some other tools even at or equal tools close to the selling price. Interesting story that George imparted on me regarding his first run of Hidecrafter tools. They were made by a company in Boston and when they arrived, George destroyed them away because the quality was not what he had ordered. After the second round was much more successful, he quickly learned from his customers that he had something going here. This continued until he sold the company.
In '09, I attend my first leather show in North Texas and had the opportunity to test run Barry King, Hackbarth, Horse Shoe Brand, Wayne Juerski(?), Chuck Smith, and Pro Series tools. You can definitely tell the difference in each tool makers quality and markings. I have heard and read complaints about every tool maker listed above, but I go off my own experience with each tool I own from these makers. There have been a few threads on here since I have been a member regarding tools qualities. In fact one such threads, I listed my own opinion in list form of how I rank my tools and the experiences, which I will do again.
13. Ivan.....................................................$3.99
12. Taiwan...............................................$3.99
11.Tandy Leather Factory......................$6.99
10. Crown Stamps.................................$2.99
9. Hidecrafter's......................................$9.95-up
8. Kyoshee Elle.....................................$11.95
8. Craft Japan........................................$15.95
7. Old Craftools (depending on face condition)....$9.99 - up
6. Clay Miller Tools.................................$25-up
6. Barry King Tools...............................$25-up
5. Chuck Smith Tools..........................$25-up
4. Horse Shoe Brand...........................$50-up
3. Wayne Juerski (?)............................$80-up
2. Barnes - Hackbarth..........................$35-up
1. Bob Beard Pro-Series tools...........$50-up
This is my ranking on the tools that I own, have tested, tasted, felt and used. Others may disagree and that is okay..............it's a free country. On the old craftools, I would just like to point out that they are much better than others listed above them in their ranking, but it depends the quality of the face or areas used for the impression. Older craftools that I own have lost some of their impression value and will not be as good as others. It just depends.
Final note: As for what I decide to buy and use will depend on many things. As a hobbyist, I buy what I can afford at the time. I must admit that I do not own too many Juerski or pro series because they are just out of my price range with two hungry teenagers at home. As for the Hackbarth, well you cannot beat their $145 starter set period. So, my advice to you depending on how you classify your level of leather work (hobby or self employed) buy and use what you can afford and move on from there as you progress. Any leather show is the best place to start looking for tools. The leather is free plus you can test run each tool with advice from the maker, which makes the best combination for any crafter.
I hope this helps.