Good advice, Alcove, about making lessons and instruction as painless as possible for the institutions. When I was with Tandy, a similar strategy was used for camps, churches, schools, etc. There is a big interest in leather, but its perceived high cost and complication can be intimidating to the people that are responsible for implementing these kinds of programs. No one wants to spend a gazillion dollars and then look bad to their boss when they don't know how to do the craft that was presented. We were happy to take the lower profit margin in exchange for the higher volume sale, and (with luck!) some repeat customers who were intrigued by the whole thing, as a result of the instruction provided.
Many leatherworkers have learned the art in institutional settings...military, hospitals, prison, schools, camps, and so on, and continued after the initial exposure. Tandy has traditionally been the source for supplies and teaching, thus perpetuating leatherwork as a viable therapy, or other learning, alternative.
Johanna