Early on, I found that wetting the leather before dyeing gave much better results. Then I also discovered that dipping the leather is usually far superior to daubers or cloths, etc. Dipping doesn't really take a ton of dye, just a shallow pool in a wide enough tray.
This is just what I've found success with. You may find differently.
I've also been using mostly standard Fiebings dye. My next purchase will be the pro series. I've had a couple instances of surface cracking to reveal undyed leather not far from the surface.