Kate gave you a really good link:-)
The lines, text etc. Learn how to work with layers. There are a numbers of tutorials (very good search word) out there for doing things like this, I could never ever make one as good but in short:
1. I croped away the background.
2. Made some shaddows that I thought was the right angle and such.
3. I made an extra layer, put i behind the object, shaded some colors and that's the new background.
4. another new layer ontop of everything to make the new thinn lines...then some shaddows.
5. the last layer for the text and again, some shaddows...Voila:-)