I would think so too but the photos and videos on the site look more or less like a smooth finish.
I’ve seen that sort of marketing too, of course, but this site stood out to me as not being that way much. I see no need to oppose healthy leather alternatives if they’re a decent product. The existence of alternatives doesn’t replace the value of leather.
Of course I have no idea if this is a decent product or not, and like I said, I’m skeptical. Still curious though.