There are many brands out there. But in my opinion and experience, in order of quality/price ratio, from worst to better, starting with don't consider it:
A. cheapo tool sets off of ebay/amazon, don't do it. as they tend to bend easy and leave bad impressions.
B. z series craftools
C. recent cheap craftools - ok to learn with and decide if you like the craft.
D. 90's craftools
E. 70-80's craftools (very useable, very nice impressions, reasonable to acquire)
F. Pre letter craftools (many hand made, very nice impressions, great value for the $$)
G. Craftool Pro (excellent quality for price, discontinued)
H. Barry King
I. Jueschke, Robert Beard, other custom tool makers: These are all incredible high quality tools, and expensive. At this price point, personal preference rules.
Hope this helps. H and I are available from the makers, some have very long wait periods.
YinTx